I'm Jayson Miller, known in the UK rap scene as Craze 24. My journey with Jacob & Friends began when I realized the significant lack of diverse characters in children's media. Inspired by my son Jacob, I saw the need for stories that children of color could see themselves in.

In a country where 17% of the population comes from minority backgrounds, it was clear that children's media needed more representation. I conducted thorough research and confirmed this gap. Motivated by this discovery, I decided to create a brand that not only includes but celebrates children of color.

With my extensive background in rap, I recognized music's incredible potential as an educational tool. I knew that rap could be a powerful way to educate and uplift young minds. Collaborating with my talented son Jacob, who raps, sings, and narrates our characters, and with my friend Ashaka Marshall, we brought Jacob & Friends to life. Our universe is one where diversity is celebrated, and children from all backgrounds can see themselves in the stories we tell.

Jacob & Friends is more than a brand; it's a movement. It stands as a testament to my commitment to equality and my dedication to using art and music to inspire young minds. Join us in our mission to ensure every child feels seen, heard, and celebrated.